15 Top Marketing Agency Blogs You Should Be Following

Graham Smith of The Logo Smith is one of the industry’s best, so it’s not surprising that his blog is jam-packed with valuable logo and design news and reviews, from oddities to case studies. Additionally, Smith does a great job of tackling the issue of brand identity and how it can be best communicated through logos and packaging choices. Logo Design Love features brands who manage to stay relevant through innovative logo designs. Under Consideration’s Brand New blog features logo and identity profiles that compare the details of the brands with their chosen looks and feels. What results are fascinating case studies that serve as great models for anyone who works in brand management or marketing, as well as for those who are intrigued by what goes into a brand’s identity.

marketing blogs

They’ve got blog posts that cover a whole range of topics, from the basics of content marketing, through to some pretty advanced topics. Conversational sales and marketing platform leader, Drift is no stranger to innovation. Rather than use lead generation forms, the company offers B2B businesses a way to capture data through web chat. Video content can be very successful for B2B marketing, particularly live webinars where customers can ask questions or discuss cutting-edge or trending topics.

Gartner, in their Future of Sales analysis predicts that by 2025, 80 percent of B2B sales interactions will be digital while the majority of B2B organizations will use data-driven selling. That’s an enormous leap for B2B organizations that relied on face-to-face sales and traditional marketing tactics such as conferences and events. While some metrics are easy to track, such as social media ROI, measuring the effectiveness across an entire B2B cycle from engagement to sale can be difficult. The key is to set KPIs that you can track and link back to an action such as a landing page conversion or download to give a lead conversion rate.

They provide aspiring & seasoned marketers with the latest news, instructional content & access to the minds & ideas of leading industries. Marketers also consider it as an online platform that offers news, interviews, and how-to guides from marketing experts around the world https://google.com.om/url?q=https://ascensionfbservices.com/. OneIMS was founded by Solomon Thimothy, who is a marketing professional focused on growth. The website itself is geared towards B2B marketing with a clear emphasis on optimizing growth.

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Thankfully, there are ways for marketing students to connect to the industry—ways that don’t involve spending all of your free time scrolling through marketing-related accounts on social media. Marketing blogs provide an awesome avenue for gaining perspective, learning best practices and sparking your creative side. As a go-to forum for sharing and reading blog posts as well as connecting with other growth geniuses, this is a great platform to learn & digest some a-class growth hacking tips and advice. Rebekah Radice’s award-winning blog covers social media strategies, listicles, tips, and advice to help readers get the most from each platform. You will find a lot of content to educate you around content marketing, social media marketing on the Convince and Convert blog.

And by following their blog you will learn a lot about picking the right content and testing it in order to create the perfect email marketing campaign for every occasion. As the name suggests, MarketingProfs is another amazing blog to learn marketing tips. You can find all types of content in this blog starting from articles to courses, podcasts, etc. As the name suggests, this is a blog about social media marketing.

marketing blogs

This blog focuses on broad tips and implications surrounding the latest B2B marketing approaches, as written by actual marketing professionals. Search Engine Journal is a popular blog that focuses on the latest developments in the world of search engine optimization. They have news sections on general SEO, international search, pay-per-click , and social media. There are a lot of good marketing blogs out there, but Search Engine Land has proven to be extremely useful in “times of crisis”. Being extremely diverse and up to date, I could always find the best information available.

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If you want to continually improve your conversion rate, Unbounce is a great weekly read. Glen takes an objective approach to SEO, preferring to focus on what works instead of what the industry says works. If you’re the type of marketer that prefers results-driven data to speculation and direct response to branding, you’ll find a lot of value in ViperChill. As its name suggests, Social Media Examiner is all about social media. Convince and Convert blends content marketing with conversion optimization to help you learn how to write, publish and promote content that achieves specific marketing goals.

Influencer Marketing Strategy

The digital marketing scene is very volatile, and if you are going to remain relevant, you must stay ahead of the curve. One of the best ways to do this is by following the experts in the field. For this reason, the Visual Website Optimization blog contains tons of real-world examples of how A/B testing has triggered explosive increases in sales and growth. Search Engine Land, the sister site of Marketing Land, has a keen focus on the search-engine marketing landscape. They cover all the interesting news from Google, Bing and others but also provide plenty of tips and analyses for marketers. Darren Rowse is equally famous for his work on Digital Photography School and ProBlogger.